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Advertising, Marketing & Promotions Alert >> As More States Legalize Marijuana, Advertising And Marketing Regulations Come Into Focus - Food, Drugs, Healthcare, Life Sciences - United States  Mondaq News Alerts

The trend of states legalizing marijuana shows no signs of abating. United States Food, Drugs, Healthcare, Life Sciences Davis & Gilbert 20 Feb 2019.


Apple bends its own rules by using push notifications to promote Apple Music  The Verge

Apple is sending out push notifications to Apple Music subscribers, offering a month of free music streaming to friends they refer to the *service*. The previous ...


Advertising, Marketing & Promotions Alert >> New York And Florida Ags Settle Charges With Seller Of Fake Social Media Accounts And Engagements - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

New York Attorney General Letitia James and Florida Attorney General Ashley Moody announced settlements with Devumi LLC. United States Media, Telecoms, ...


Instagram influencers are selling you drugs and medical devices  Vox.com

Big pharma is partnering with influencers to make #sponcon.


History Highlight: Radio Advertising for Collectors | ACA  ACA International

Meeting with a manager of a local radio station proved to be a turning point for Ed Moss, a longtime businessman and industry member in Bakersfield, Calif.


What To Know On 'Big Game' Ads and Promotions  Radio & Television Business Report

For several years, two Wilkinson Barker Knauer attorneys have posted guidelines about engaging in or accepting advertising or promotions that directly or.


Here's How One Of Facebook's Biggest Anti-Vax Communities Built Its Massive Network  BuzzFeed News

There currently do not seem to be any policies or regulations against promoting anti-vaccination *content* via Facebook ads.


Apple sending push notifications to former Apple Music users offering new free trial  9to5Mac

Over the last week, it appears that Apple has been sending iOS users mass push notifications with Apple Music free trial offers. The notifications seem to target ...


Cars We Remember: Gas Station memories and advertising gimmicks  Kirksville Daily Express and Daily News

Q: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...


Terms of Use - 1600 KUSH  KUSH Radio

Kelly Media, LLC provides this Kelly Media, LLC Site and related services for your personal non-commercial use only and subject to your compliance with this ...


Apple offering second 3-month free trial of Apple Music to previous subscribers  The Apple Post

Apple is trying to tempt back previous Apple Music subscribers by offering a second 3-month free trial of the *service*, with push notifications being sent to mass ...


Fortnite maker pulls ads over YouTube 'paedophile ring' claims  The Guardian

Epic Games joins Nestlé in abandoning video site over comments section scandal.


Leo Burnett Chicago Goes Through a Round of Layoffs as Philip Morris Pivots Away From Cigarettes  AgencySpy

According to parties who spoke to us, this move stemmed directly from changes in its relationship with Philip Morris International, one of the agency's oldest and ...


Movers & Shakers: Foxtel, Starcom, CHE Proximity  AdNews

This week Adam Ballesty, Helen James and Greg Graham landed new roles.


Gift Cards In Advertising Promotions And New York Sales Tax - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Does the value of a gift card offered as part of an advertising promotion reduce the taxable receipts from a sale for New York sales tax purposes? United States ...


The Era of Paid Social Media Promotions Has Just Begun  MarTech Series

Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. Sprout Social tells how to do it right.


Kellogg Sales Fall, Company Spends More on Advertising and Promotions  Food Institute Blog

Sales for Kellogg's U.S. morning foods unit declined 1.3% in its fiscal third quarter, reported CNBC (Oct. 31). Despite the decline, company officials see ...


9 out-of-the-box promotions for 2018 | CMO Strategy  AdAge.com

One of BK's wackier marketing stunts of the year (and there were several) went to the dogs: The chain offered a Dogpper flame-grilled dog biscuit with every ...


More Information On CBD Oil Ban in Supercross  Racer X Online

This week, Feld Entertainment principals respond to the current ban on CBD oil sponsorship.


Setting Up 'Promotions' in Google Shopping  Practical Ecommerce

Google Shopping ads are a key ecommerce advertising option. Consumers are accustomed to seeing them on search engine results pages. But how do you get ...


Yelp craters as much as 32% as advertisers abandon the site  CNBC

Friday's plunge sends Yelp to a 52-week low and makes for the stock's worst day of trading since going public in 2012.


Explode your Reach | Advertising Promotions  The Daily Collegian Online

Search engines are the #1 resource for people looking for a product or *service*. The top results are reserved for paying clients. A type of advertising called ...


Marijuana and CBD companies can't advertise on Facebook and Google, so they're getting creative  CNBC

CBD and marijuana companies can't buy ads from Facebook and Google, but that doesn't mean they can't run effective marketing campaigns.


7 Tried-and-true Free Shipping Promotions to Drive Holiday Sales  Practical Ecommerce

A free shipping offer is a powerful ecommerce promotion. It can boost conversion rates and increase average order values. Like other forms of advertising.


Advertising, Marketing & Promotions Alert >> NAD's BuzzFeed Decision May Be A Roadmap For Affiliate Marketing - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

The National Advertising Division (NAD) declined to review the statements made by BuzzFeed, Inc. (BuzzFeed) about a moisturizer in one of its online "shopping ...


Netflix Tests Promotional Videos but Users See ‘Commercials’  The New York Times

An experiment by Netflix to highlight some of its shows with promotional videos was met with resistance from viewers who disliked the interruptions.


Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


How And Why Does Consumer Behavior Change?  Forbes

How can you change consumer behavior? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...


#UnfairCommercialPractice? UK investigates celebrities over social media promotions  Reuters

LONDON (Reuters) - Celebrities and influencers who endorse products without labeling their social media posts as paid-for by brands were warned on ...


The NFL Taps Activision Blizzard’s Tim Ellis to Be Its New CMO  Adweek

The NFL is adding to its team, announcing Tim Ellis as its new CMO. Ellis, who most recently served as the chief marketing executive for Activision Blizzard Inc.


How CPG brands and retailers can remain competitive amid seismic change  AdAge.com

To thrive in an ever-evolving marketplace, CPG brands and retailers must adopt new strategies, including omnichannel and private label.


Wake-Up Call: Amazon is becoming a huge US ad spender | News  AdAge.com

The Cannes Lions is finished; here's our editor's takeaway. Plus, Amazon was the No. 4 advertiser in the U.S. last year, according to the Ad Age Datacenter.


Hulu aims to sharply cut reliance on traditional ad breaks  AdAge.com

A scene from 'Urn,' one of eight short films competing for $10,000 in a 'Huluween' competition hosted by Hulu. The streaming *service* is pulling together ...


14 high paying creative jobs for 2019  AZ Big Media

Whether you're a user experience designer or marketing director, creative professionals have many job opportunities in the current employment market.


Apple Music sending push notifications for Echo support, continuing Apple’s new notification tactics  9to5Mac

Over the last several weeks, Apple has been using its iOS apps to send a wave of push notifications to users. Just today, Apple is sending a push notification to ...


The Direct Selling Self-Regulatory Council: What it Means for Multi-Level Marketers  Ad Law Access

Earlier this week, the Direct Selling Self-Regulatory Council (DS-SRC) opened its doors for business. Its objective is to provide independent, impartial, a.


Official Rules: Pick Your Charity, Pick Your Car 2018  KTVI Fox 2 St. Louis

2018 FOX 2/KPLR 11 PICK YOUR CHARITY, PICK YOUR CAR SWEEPSTAKES Official Rules ALL DONATION PROCEEDS GO TO MARYGROVE, GREATER ...


'Grinch' Movie Billboards: There's Some Gleefully Cynical Promotion  Hollywood Reporter

Universal's 'The Grinch' billboard campaign focuses on the character's, well, grinchiness as the central component of the messaging to the audience.


R/GA New York Makes Series of Promotions in Creative Leadership Restructuring  AgencySpy

Today R/GA announced a series of promotions as part of a leadership restructuring focused on creative services and campaigns. Ben Williams (top) will lead ...


Using Google Analytics to Track On-site Promotions  Practical Ecommerce

Measuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for ...


All the ridiculous Deadpool 2 marketing stunts you may have missed  The Verge

Deadpool 2 is now in theaters, and to herald its arrival, its marketing team has clearly pulled out all the stops. The stunts for Deadpool two years ago were wild ...


Alibaba’s Singles Day Sales Top $30 Billion. The Party May Not Last.  The New York Times

China's slowing economic growth and weakening consumer sentiment pose a challenge to an e-commerce giant with world-swallowing ambitions.


Boohoo 'broke advertising rules', BBC Watchdog finds  BBC News

The BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.


An Ingredient for Failure In “Reasonable Consumer” False Advertising Cases  Ad Law Access

Defendants have had a nice run recently in winning pleading-stage dismissal of “reasonable consumer” false advertising cases. That run came to an end yest.


Nike upgraded in face of Colin Kaepernick advertising controversy  MarketWatch

Nike was upgraded to buy at Canaccord Genuity, with product innovation and customer experience key to the move.


NFL names Activision exec Tim Ellis as its new CMO  AdAge.com

Tim Ellis, the chief marketing officer at Activision for the past seven years, is jumping from the video game giant to the National Football League, where he is ...


NAD Referrals To FTC: How Big Is That Stick?  Ad Law Access

The Federal Trade Commission has long supported advertising industry self-regulation as a means of promoting truthfulness and accuracy in advertising. One.


Boston Beer Unveils New Boston Lager TV Spots, Announces $1 Million Grant Program  Brewbound.com

During Boston Beer Company's annual Great American Beer Festival breakfast, founder Jim Koch unveiled a new series of Samuel Adams ads and announced ...


The 27 fastest-growing jobs that pay more than $100,000 a year  CNBC

These occupations offer workers an ideal blend of high pay and high demand. Each role pays more than $100000 and will grow by 10 percent within the next ...


50 Small Business Advertising Ideas  Small Business Trends

We've gone beyond traditional advertising approaches to come up with a big list of small business advertising ideas for you to try.


Marketing in a Recession: 10 Things to Remember  Adweek

These are frightening times for any CMO. Financial markets are in chaos and now the real economy seems to be taking a nosedive. How should you be ...


Staff changes at Ad Age | Media  AdAge.com

Judann Pollack, E.J. Schultz and Jeanine Poggi get new positions; Meg Graham gets added responsibilities.


FDA Lays Out Plans for Future Research on Pharmaceutical Ads and Promotions  Regulatory Focus

To better inform its regulation of biopharma advertising and promotion, the US Food and Drug Administration (FDA) has laid out plans for upcoming research.


Burger King sells Whoppers for a penny at McDonald's locations to promote its app  CNBC

Burger King is selling its Whopper burgers for a penny to customers who use its app within 600 feet of a McDonald's location.


How Uber will become an ad company, starting with Eats Pool  TechCrunch

Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you ...


Mars picks MediaCom for global media following review  AdAge.com

Mars Inc. has consolidated its global media buying and planning across most of its portfolio with GroupM's MediaCom.


7 marketing and promotion tactics to get your content discovered  Search Engine Land

According to Demand Metric, *content* marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers ...


These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)  Adweek

2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming ...


EP+Co Expands Leadership Team | AgencySpy  AgencySpy

Greenville, South Carolina-based EP+Co has expanded its leadership team with a series of a dozen promotions and hires across departments at the agency's ...


FTC Settlement Addresses Influencers and Native Ads  Ad Law Access

Two companies and their principals have agreed to settle FTC allegations that they misled consumers by presenting paid endorsements as independent ...


Yelp Stock Slammed On Advertiser Losses  PYMNTS.com

Can the Yelp online review site recover from a third-quarter earnings stumble? The company's stock fell 32 percent after the release of its Q3 financials.


Jamie Lee Curtis Skewers 'Blatant Promotion' Behind Fiji Water Girl  HuffPost

Jamie Lee Curtis, known as a scream queen for her role in the “Halloween” movies, expressed horror Tuesday that she became a victim of the so-called Fiji ...


'Ocean's 8' Bets on Cast's Star Power to Sell Heist Film  Hollywood Reporter

Eleven years after the last George Clooney-led caper, Warner Bros. is reviving the Ocean's franchise for a new breezy heist film with an all-female lead cast.


Raymour & Flanigan And Papa John's Promotion: Customers May Not Get It, But It May Work Anyway  Forbes Now

Furniture retailer Raymour & Flanigan and the Papa John's pizza chain have teamed up for a promotion that may or may not be, well, to everyone's taste.


FTC Hits Road Block in DIRECTV Advertising Case Seeking $3.95 Billion Remedy  Ad Law Access

The Northern District of California recently ruled on DIRECTV's motion for judgment on partial findings in a case where the FTC is seeking $3.95 billion in.


Wingstop Names Two New Creative Agencies of Record  GlobeNewswire

As the brand looks to accelerate its momentum, it sets the stage with new partners.


ADDitude's Advertising, Promotion, and Sponsorship Policy  ADDitude

ADDitude's policy governing placement, acceptance, and other matters relating to advertising.


Children around the world are being exposed to cigarette advertising near their schools  CNBC

Children in 21 countries are being exposed to promotions by tobacco companies, with cigarettes and advertising appearing close to schools.


Spotify users push back at the over-the-top Drake promotion  TechCrunch

Some Spotify users were so annoyed by the recent Drake promotion that they asked for and were granted refunds, according to a report from Billboard.


The Boundaries of Cannabis Advertising Restrictions in Canada  Leafly

Coming into force on October 17, Canada's legislation to legalize cannabis contains provisions that ban endorsements and testimonials, as well as depictions of ...


FTC Testimony Signals Possible Increase in “Made in USA” Advertising Scrutiny  Ad Law Access

On November 27, the FTC Commissioners testified on a range of issues before the Senate Subcommittee on Consumer Protection, Product Safety, Insurance, ...


Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers  Adweek

Consumers are interacting with media in ever-evolving ways, which means advertisers have to get more creative if they want their brands to get noticed.


Nike Air Jordans, Cruise Lines, & 12M Boxes Of Cereal Part Of ‘Spider-Man: Into The Spider-Verse’ $115M Promo Campaign  Deadline

'Spider-Man: Into the Spider-Verse' Touts $115M Global Brand Campaign across such brands as Ebay, McDonalds, Nike and more.


GMC Wins Industry Awards for Conservatory, Browning Hall Promotions  Webster University Newsroom

The Global Marketing and Communications unit has earned Webster University five more industry awards for advertisement, print production and video work that ...


Advertising on Spotify: Here's everything you need to know  Marketing Week

As Spotify goes public with its much-anticipated IPO, Marketing Week explores the opportunities for brands keen to engage the streaming *service's* 157 million ...


Apple Resorts to Promo Deals, Trade-Ins to Boost iPhone Sales  Bloomberg

Apple Inc. is experimenting with iPhone marketing strategies it rarely uses -- such as discount promotions via generous device buyback terms -- to help goose ...


Bill Caldwell: For 75 years, Meeker Co. crafted quality leather goods  Joplin Globe

The Meeker Co. produced high-quality leather goods for 75 years in its Joplin factories under the slogan: “Expecting cheap quality to save money is like stopping ...


A Guide To Effective Instagram Advertising For Small Businesses  Forbes Now

As a general rule, look for images that will blend into the Instagram feed.


Which Promotions Perform Best for Your Ecommerce Business?  Practical Ecommerce

Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as "Free Shipping on Valentine's Day Flowers" and "20% Off for ...


Apple continues iPhone XS and iPhone XR promo with trade-in price comparison page  9to5Mac

Apple is continuing to increase the prominence of its limited time iPhone sales offer, which enables customers to buy iPhone XS and iPhone XR for cheaper ...


Juul Suspends Selling Most E-Cigarette Flavors in Stores  The New York Times

Juul will restrict sales of nearly all its flavored pods to the internet, and stop most social media promotion to combat youth vaping, bowing to government and ...


Facebook rules force news outlets to register as political advertisers  The Verge

Facebook's new rules for political advertisers are hitting news outlets too, with promotions blocked from Vox.com, Vice News, Business Insider and Showtime's ...


Mobile Apps Are Musts for Most Brands, as Long as Users Like Them  The New York Times

Jared Guynes has hundreds of apps on his mobile phone. So when Mr. Guynes, a 34-year-old from Rockwall, Tex., took his family to Chili's Grill & Bar and saw ...


This Week's Exec Shifts: NFL, Buffalo Wild Wings And MoneyLion Name Marketing Chiefs; Jack In The Box CMO Departs  AList

This week, Jack in the Box's CMO departs after 13 years while the NFL, Buffalo Wild Wings, MoneyLion and others hire marketing chiefs. Check out our careers ...


Free admission to Cape Coral Oktoberfest on Sundays with 3 disaster relief donations  The News-Press

Those helping Hurricane Michael victims can get in free to the German American Social Club's Oktoberfest in Cape Coral each Sunday this month.


Big Tobacco’s Global Reach on Social Media  The New York Times

The tobacco industry says it no longer tries to hook new generations of smokers. So what's behind the legions of beautiful young people in smoking, vaping and ...


Pizza Hut plans to use its NFL sponsorship to ditch its underdog status  CNBC

Thursday's opening kickoff isn't just the start of the 2018 NFL season, it's also the beginning of Pizza Hut's tenure as the official pizza sponsor of the league.


SEC KOs Mayweather and DJ Khaled for Promoting Cryptocurrency Without Disclosures  Ad Law Access

About a year ago, the SEC issued a warning to celebrities and social influencers who promoted Initial Coin Offerings (ICOs) on social media, noting that su.


2018 STAMP: Show Off Your Salon Through Direct Mailing - Awards & Contests  SalonToday

Gene Juarez Salons & Spas created a direct mailing piece to unveil its new 24000 square-foot flagship salon in a high-end mall nearby.


Traverse City, Mich., Nears End of Search for Fiber Vendor  Government Technology

(TNS) — More high-speed Internet could be coming to Traverse City, Mich., in 2019, but first Traverse City Light & Power needs to find someone to build and run ...


How to Measure Lift from Promotion and Advertising  Practical Ecommerce

In marketing, "lift" represents an increase in sales in response to some form of advertising or promotion. Monitoring, measuring, and optimizing lift may.


What is Liberal Arts - History, Careers and More  Southern New Hampshire University

A liberal arts education includes the subjects of literature, mathematics and more – all aimed to help you develop a strong academic foundation.


Five Cannabidiol (CBD) Regulatory Myths  Ad Law Access

The 2018 Farm Bill legalized cultivation and processing of industrial hemp and various by-products. One hemp-based derivative of considerable interest to.


What The FTC Said About Direct Selling In 2018  Ad Law Access

Earlier this year, the Federal Trade Commission released new business guidance for direct sellers and multilevel marketers describing the legal principles.


How Subaru came up with the 'Love' marketing campaign  Automotive News

A key to Subaru of America's decade of great success has been "Love" — an advertising campaign that Alan Bethke, the company's senior vice president of ...


Attracting Early Adopters: Best Way to Overcome Consumer Resistance to Innovative Products  UCLA Anderson Review

Consumers have grown accustomed to a steady stream of novel goods and services — smart televisions, contactless payments, ride-sharing from Uber and Lyft.


Everything You Need to Know About Marketing During the World Cup  DMN

The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities.


The Difference Between Marketing and Advertising  Small Business Trends

There are a lot of blurred lines differentiating one from the other, but they are different. Here's the difference between marketing and advertising.


5 Promotion Methods for a B2B Market  Business.com

You can't sell to businesses the same way you would to individual consumers. Here are some promotional tactics companies can use for B2B products.


NARB Filing Fees to Increase this Month  Ad Law Access

Advertisers who lose a challenge at the NAD automatically have the right to appeal the decision to the National Advertising Review Board (or “NARB”). Chall.


 


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