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Today's ADVERTISING and PROMOTIONS news

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Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions  SmartBrief

Marketing and advertising are ever-evolving fields, with practitioners and executives alike working toward social media excellence, plotting a course forward in ...


UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).


Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


Advert for gambling app banned for using young footballers  The Guardian

A Facebook advert for a gambling app featuring young football players including Raheem Sterling, Jadon Sancho and Kylian Mbappé has been banned by the ...


Jeremy Mutschler Appointed Senior Marketing Director of NYCBS  Benzinga

Port Jefferson Station, NY, August 20, 2019 --(PR.com)-- New York Cancer & Blood Specialists (NYCBS) is proud to announce the appointment of Jeremy ...


There Are Too Many Damn National ‘Something’ Days  The Atlantic

Millions of people are extremely eager to celebrate fake holidays sponsored by corporations.


Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices  Digiday

Amazon has previously offered vendors the ability to "bid" for an Amazon's Choice badge by lowering prices and spending more money on advertising.


KIAB turns into a hub for OTT promotions  Exchange4Media

JCDecaux, the outdoor advertising company, holds exclusive advertising rights for Kempegowda International Airport Bengaluru.


Digital marketing insight | UDaily  UDaily

UD PCS introduces digital marketing short courses.


Career in Media  Siliconindia.com

Despite the advent of the internet, and stories of the decline of print media, careers in the industry are not doomed. The number of...


Vice President, Ad Sales Marketing – NBC Olympics job with NBCUniversal, Inc. | 401387  mediabistro.com

Vice President, Ad Sales Marketing – NBC Olympics in New York , Manager (Supervisor), Social Media, Marketing & Communications with NBCUniversal, Inc..


READING REAPS REWARDS: From adventure courses to literacy, kids stay sharp at Camp Grosvenor  newportri.com

The purpose of R3 is to reduce reading regression, allowing participants to begin the next academic school year with equivalent or improved literacy skills.


Best Marine Marketing and Top Trends of the Year  Trade Only Today

Neptune Award winners show top marketing trends.


Utz® To Be Presenting Sponsor of The National League Division Series  Yahoo Finance

HANOVER, Pa.--(BUSINESS WIRE)--. Continuation of its Multifaceted MLB Partnership. Utz Quality Foods, LLC, the Official Salty Snack of Major League ...


Library exhibit celebrates the legacy of TV pioneer Peg Lynch  AroundtheO

On exhibit in Knight Library through the summer, “Comedy of the Commonplace: The Sitcom Genius of Peg Lynch” celebrates the legacy of a true innovator and ...


9 out-of-the-box promotions for 2018  AdAge.com

2018 saw wacky promotions from AMC, KFC, Oreo, Johnnie Walker, Domino's, Dunkin Donuts, IHOP and Burger King.


Lowell advertising, promotions director begins work  Northwest Arkansas Democrat-Gazette

LOWELL -- The new director of the Advertising and Promotions Commission started work and has an office but no employment contract, he said. The new ...


Exploring “Joint” Promotions In Illinois Marketing and Advertising Issues Under Illinois' New Cannabis Law  Information Law Group

Last week the Illinois legislature passed a historic recreational cannabis law—House Bill 1438, the Cannabis Regulation and Tax Act (Cannabis Act). Governor ...


CALL FOR APPLICATIONS FOR CHRISTMAS RETAIL SUPPORT PROGRAMME 2019  Tipperary Times

Tipperary County Council in conjunction with Tipperary Local Enterprise Office is inviting applications from Traders Associations, Chambers and Community ...


Advertising & Promotions Resources for Marketing Professionals  MarketingProfs.com

MarketingProfs has provided advertising & promotions resources for marketing professionals since our founding in 2000. Search our Advertising & Promotions ...


Gift Cards In Advertising Promotions And New York Sales Tax - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Does the value of a gift card offered as part of an advertising promotion reduce the taxable receipts from a sale for New York sales tax purposes? United States ...


Apple bends its own rules by using push notifications to promote Apple Music  The Verge

Apple is sending out push notifications to Apple Music subscribers, offering a month of free music streaming to friends they refer to the *service*. The previous ...


Setting Up 'Promotions' in Google Shopping  Practical Ecommerce

Google Shopping ads are a key ecommerce advertising option. Consumers are accustomed to seeing them on search engine results pages. But how do you get ...


Searcy adopts new advertising and promotions tax  KARK

The city of Searcy will soon be adopting an additional tax. City council members voted Tuesday night to pass an Advertising and Promotions tax with only one ...


Is Marketing a Good Major?  Southern New Hampshire University

Are you interested in helping businesses grow their brands and boost their profits? A marketing degree is a great first step toward a career in the field.


Advertising, Marketing & Promotions Alert >> As More States Legalize Marijuana, Advertising And Marketing Regulations Come Into Focus - Food, Drugs, Healthcare, Life Sciences - United States  Mondaq News Alerts

The trend of states legalizing marijuana shows no signs of abating. United States Food, Drugs, Healthcare, Life Sciences Davis & Gilbert 20 Feb 2019.


Manager - Show Marketing (House of Blues)  The Journal of Music

Live Nation seeks a Show Marketing Manager to be based at House of Blues, Chicago. The Marketing Manager reports directly to the venue General Manager ...


JetBlue's Genius (and Horrifying) Promotion: Turn Your Instagram Account Into an Ad for Them  Inc.

Sure, ask people to promote you for the chance at a freebie, but recognize when you're getting grabby.


Google Home Serves Corona Beer Promotion Based on Location Data and Local Inventory Feed - EXCLUSIVE  Voicebot.ai

Yesterday while working on research for our upcoming Voice SEO report, something interesting happened. I asked my device “OK Google, where can I buy beer ...


Instagram influencers are selling you drugs and medical devices  Vox.com

Louise Roe has denim that's ripped in all the right places, a bikini-ready body year-round, a husband and baby who look like they were picked from a catalog, ...


Three Steps To Advance Your Advertising Leads  Forbes

Creating a proactive customer relationship allows your marketing efforts to deliver relevant and valued *content* at the time a customer is looking for it.


Advertising, Marketing & Promotions Alert >> FTC Settlement Over Charges Of Misleading Consumer Reviews And Deceptive Negative Option Marketing Practices - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

A San Francisco-based company and its principal agreed to settle allegations brought by the Federal Trade Commission (FTC) that they falsely represented ...


Bill Caldwell: Frank Dale created lifelike advertising automatons  Joplin Globe

Any mention of the word “robot” today can bring no more than a shrug or perhaps a question about what movie you are talking about. That was not the case.


Health Canada receives 117 complaints about cannabis promotions  Marijuana Business Daily

Canadian cannabis business are still getting a handle on marketing and branding their products without breaching the country's strict laws on cannabis ...


The 25 Best Ads of 2018  Adweek

See the work that elevated storytelling and drove the conversation.


The Era of Paid Social Media Promotions Has Just Begun  MarTech Series

Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. Sprout Social tells how to do it right.


How to Hire an Effective Marketing Professional for Your Company  Entrepreneur

A marketer plays a vital role in building an impressive portfolio of the company and, further, carries out marketing strategies for product promotion.


Yelp craters as much as 32% as advertisers abandon the site  CNBC

Yelp cratered as much as 32 percent Friday, a day after releasing third-quarter earnings that revealed advertisers are abandoning the site and denting revenue.


The 80-20 Rule Of CMO Promotions Helps Explain Why Marketers Are Seen As Being Too 'Jumpy'  Forbes

CMOs are often accused that they change jobs too much. However, marketing leaders have only a 20% chance of moving into the CMO role at their existing ...


Advertising & Marketing in Ireland  Lexology

Use the Lexology Getting The Deal Through tool to compare the answers in this article with those from other jurisdictions. Legislation and regulation.


Mobile Advertising Market to Garner Remarkable 31.3% CAGR Till 2024, Emerging In-app Promotions to Drive Growth - TMR  PRNewswire

ALBANY, New York, April 1, 2019 /PRNewswire/ -- According to a new report by Transparency Market Research, in 2014, the mobile advertising market was ...


NAD Opines on “Favorite” Claims  Ad Law Access

The line between what's an objective claim (which does require proof) and puffery (which does not require proof) isn't always clear, and reasonable minds.


Five Key Takeaways From FDA's CBD Public Meeting  Ad Law Access

With CBD projected to be a $450 Million industry in the coming year, FDA hosted a packed house of industry stakeholders last week in a day-long public.


On the move at ISM, United Way, TOCA, Chandler Innovations, GlobalMed  AZ Big Media

ISM Raceway has announced new additions to its marketing department, including Jeff Lapsansky as Director of Marketing, Hilary Adams as Sr. Manager of ...


Bachelor's Degree Jobs With $100K+ Salaries  Yahoo Finance

Some bachelor's degree jobs offer a high return. The following careers, listed in alphabetical order, are a few occupations where a bachelor's degree can lead to ...


Light on ads, the AAF connects with football-hungry fans  AdAge.com

Light on ads, the AAF connects with football-hungry fans.


Wingstop Names Two New Creative Agencies of Record  GlobeNewswire

As the brand looks to accelerate its momentum, it sets the stage with new partners.


Manager, Events and Brand Marketing job with Braavo | 401461  mediabistro.com

Manager, Events and Brand Marketing in New York , Experienced (Non-Manager), Events, Marketing & Communications with Braavo. Apply Today.


Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email  Variety

Hulu lets its subscribers choose the show they want to see. Now the video-streaming *service* is increasingly letting users choose to respond to certain ...


Pushing the Limits: Preliminary Settlement Entered in Case Against Banana Republic and The Gap after California Court of Appeals Failed to Find Limits on Injury  Ad Law Access

On January 14, Plaintiffs in the consolidated case of Veera v. Banana Republic, LLC, et al., filed for approval of a preliminary class action settlement.


Proposed Amendment to CCPA Could Provide Reprieve for AdTech Industry  Ad Law Access

On Tuesday, the California Senate Judiciary Committee will hold a hearing to discuss SB-753, which, if adopted, would carve out from the California.


Apple has started to bend its own rules as it seeks to grow subscribers for its digital services businesses  CNBC

When Apple released its new subscription news *service* last week, third-party app developers were up in arms, noticing right away that Apple was providing ...


Tanning industry uses promos, cheap prices to lure adolescents and young adults, study finds  Science Daily

Everyone knows cigarette smoking causes cancer and as a result, prices and advertising are closely regulated to discourage youth from starting. But another ...


Manager, Marketing and Promotions  Charlotte Agenda

Overview: The Manager, Marketing & Promotions will be responsible for strategy and implementation of all marketing, media plans and promotional partnerships ...


50 Small Business Advertising Ideas  Small Business Trends

Today's entrepreneurs have more options than ever when it comes to small business advertising ideas. So even if you can't afford a national TV ad or a full-page ...


Rising Instagram Stars Are Posting Fake Sponsored Content  The Atlantic

Tapping through Palak Joshi's Instagram Stories recently, you might have come across a photo that looked like standard sponsored *content*: a shiny white box ...


Why Glossier Takes Marketing Risks To Delight Their Customer  Forbes

Direct-to-consumer beauty brand Glossier boasts a highly devoted customer following. To implement this deeply customer-centric approach, Glossier took risks ...


KORTX Announces Multiple Promotions & New Hires Amid Continued Growth  MarTech Series

Marketing technology company KORTX announced the promotion of four key leaders and the addition of seven new employees across divisions.


FTC Settles with Companies that Sought to Prevent Bad Reviews  Ad Law Access

The Consumer Review Fairness Act was enacted in 2016 to protect consumers' ability to share their opinions about businesses. In general, the law prohibits.


The Direct Selling Self-Regulatory Council: What it Means for Multi-Level Marketers  Ad Law Access

Earlier this week, the Direct Selling Self-Regulatory Council (DS-SRC) opened its doors for business. Its objective is to provide independent, impartial, and ...


Geiger Acquires CM Promotions  Advertising Specialty Institute

As first reported Thursday in a Counselor Breaking News Alert, Top 40 distributor Geiger (asi/202900) has acquired Bloomington, IL-based distributor CM ...


Advertising, Marketing & Promotions Alert >> NAD's BuzzFeed Decision May Be A Roadmap For Affiliate Marketing - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

The National Advertising Division (NAD) declined to review the statements made by BuzzFeed, Inc. (BuzzFeed) about a moisturizer in one of its online "shopping ...


AdTech Groups Seek California AG Clarification on CCPA Scope  Ad Law Access

Last week, five advertising and marketing trade associations jointly filed comments with the California Attorney General seeking clarification on.


California Assembly Approves Amendments to Exclude Employees from CCPA, Protect Loyalty Programs  Ad Law Access

On Tuesday and Wednesday of this week, the California Assembly voted to approve four bills to amend the California Consumer Privacy Act (CCPA). The.


Nevada and Maine Advance Legislation Addressing the “Sale” of Personal Data  Ad Law Access

While businesses rightfully have been focused on preparing for the California Consumer Privacy Act (“CCPA”), the Nevada and Maine Legislatures have moved.


Hot jobs: advertising, promotions, marketing managers  Rochester Democrat and Chronicle

David Mancuso, marketing manager for the YWCA, switched from journalism to marketing.


FTC Tells Congress it Will Explore Tougher Penalties for Made in USA Fraud; Agency Plans Workshop  Ad Law Access

On May 9, the Federal Trade Commission Chairman and Commissioners testified before the House Committee on Energy and Commerce's Subcommittee on ...


Taco Bell pens open letter pushing fans to take down Taco Tuesday  Marketing Dive

Taco Bell wants to end "calendar inequality" by getting rid of the Taco Tuesday tradition, according to an open letter published on its company blog.


Five Cannabidiol (CBD) Regulatory Myths  Ad Law Access

The 2018 Farm Bill legalized cultivation and processing of industrial hemp and various by-products. One hemp-based derivative of considerable interest to.


Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazine

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...


FTC to Use 6(b) Authority to Examine Tech Companies' Data Practices  Ad Law Access

FTC Chairman Joe Simons recently acknowledged the Commission's plan to use its authority under Section 6(b) of the FTC Act to examine the data practices.


Apple Music sending push notifications for Echo support, continuing Apple’s new notification tactics  9to5Mac

Over the last several weeks, Apple has been using its iOS apps to send a wave of push notifications to users. Just today, Apple is sending a push notification to ...


Artificial Intelligence  Ad Law Access

This week, President Trump signed an executive order outlining a national plan to promote the development and adoption of artificial intelligence (AI) ...


How And Why Does Consumer Behavior Change?  Forbes

How can you change consumer behavior? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...


CCPA Update: Employee Exemption Bill Amended in Senate Committee  Ad Law Access

California legislators are tweaking language in a proposal to exclude employee or job applicant data from the State's landmark privacy law slated to take.


Google Ad Manager: What Small Businesses Need to Know  Business News Daily

Learn how Google Ad Manager can help you easily promote your small business online.


A Potential New Fight Over FTC's 13(b) Authority  Ad Law Access

On May 17, AdvoCare International LP, marketer of “innovative nutritional, weight-management and sports performance products,” made the extraordinary.


Apple sending push notifications to former Apple Music users offering new free trial  9to5Mac

Over the last week, it appears that Apple has been sending iOS users mass push notifications with Apple Music free trial offers. The notifications seem to target ...


NAD Referrals To FTC: How Big Is That Stick?  Ad Law Access

The Federal Trade Commission has long supported advertising industry self-regulation as a means of promoting truthfulness and accuracy in advertising. One.


The NFL Taps Activision Blizzard's Tim Ellis to Be Its New CMO  Adweek

The NFL is adding to its team, announcing Tim Ellis as its new CMO. Ellis, who most recently served as the chief marketing executive for Activision Blizzard Inc.


How CPG brands and retailers can remain competitive amid seismic change  AdAge.com

To thrive in an ever-evolving marketplace, CPG brands and retailers must adopt new strategies, including omnichannel and private label.


Court Says Headphone App Not Eavesdropping, But May Be Deceptive  Ad Law Access

A federal judge allowed a class-action lawsuit alleging Bose collected and shared data about its headphone users to proceed last week on the basis of.


FTC Settlement Addresses Free Trials and Incentivized Reviews  Ad Law Access

This week, the FTC announced a settlement with UrthBox and its president that addresses two topics that we frequently cover on this blog: (1) free trials;


14 high paying creative jobs for 2019  AZ Big Media

Whether you're a user experience designer or marketing director, creative professionals have many job opportunities in the current employment market.


Senators Introduce Bipartisan Effort to Regulate Health Apps, Biometrics & Wearables  Ad Law Access

A new bill introduced in the Senate Health, Education, Labor, and Pensions (HELP) Committee would impose federal regulatory obligations on health.


Podcast: Dealing with CCPA Uncertainty  Ad Law Access

Almost ten months after the California Consumer Protection Act was passed, companies are still trying to figure out what it means. To make things more.


An Ingredient for Failure In “Reasonable Consumer” False Advertising Cases  Ad Law Access

Defendants have had a nice run recently in winning pleading-stage dismissal of “reasonable consumer” false advertising cases. That run came to an end.


When Plaintiffs' Class Counsel Face The Music  Ad Law Access

Last week, in Cline v. Touchtunes Music Corp., No. 18-1756, the Second Circuit Court of Appeals upheld a Manhattan district judge's decision to approve a.


California Privacy Update: What We Heard at Friday's CCPA Hearing  Ad Law Access

As we noted previously, the California Attorney General is holding a series of public forums on the California Consumer Privacy Act (CCPA) to provide the.


Apple Resorts to Promo Deals, Trade-Ins to Boost iPhone Sales  Bloomberg

Apple Inc. is experimenting with iPhone marketing strategies it rarely uses -- such as discount promotions via generous device buyback terms -- to help goose ...


What not to buy in December: Skip the jewelry, cruise tickets and these other items  Bankrate.com

You're bound to find plenty of items on sale this month. But shoppers shouldn't be fooled. There's a time of year to buy everything and in some cases, you're ...


California Senate Committee Blesses Majority of CCPA Amendments  Ad Law Access

Seven amendments to the California Consumer Privacy Act (CCPA) are one step closer to becoming law after the California Senate Committee on the Judiciary.


Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light  Marketing Dive

NEW YORK — Beer consumption continues to slide in the U.S., posing a daunting, even existential, question for large brewers like Anheuser-Busch InBev: How ...


DOJ Releases CLOUD Act White Paper and FAQ  Ad Law Access

Earlier this month, the Department of Justice released a White Paper and FAQ on the Clarifying Lawful Overseas Use of Data (CLOUD) Act. Enacted in March.


CFPB Long-Awaited Proposed Rule on Debt Collection Would Address Call Frequency, Texting, and More  Ad Law Access

The CFPB released its proposed rule governing debt collection, which would impose new requirements for debt collectors related to when and how a consumer.


California Senate Ends Suspense on Privacy Private Right of Action  Ad Law Access

In February, we posted that the California Attorney General and state Senator Hannah-Beth Jackson had announced a bill that would have materially expanded.


FTC Launches Two More Actions under the Consumer Review Fairness Act, Requires Companies to Stop Restricting Reviews through Form Contracts  Ad Law Access

The FTC today announced two new actions under the Consumer Review Fairness Act against companies (CRFA) that allegedly used non-disparagement ...


Branded Giveaways And Other Promotional Products: Do They Still Have An Impact?  Forbes Now

Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it ...


FTC Requests Congressional Clarification of Its Ability to Obtain Monetary Relief Under Section 13(b)  Ad Law Access

Yesterday, Commissioner Christine Wilson testified before the U.S. House Committee on Energy and Commerce Subcommittee on Consumer Protection and.


Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign  The Content Standard by Skyword

A successful Super Bowl marketing strategy doesn't have to concentrate all of its resources on one ad. Here's how some brands are thinking beyond game day.


 


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