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A love letter to digital advertising from a direct mail CEO  VentureBeat

Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.


Business People: Promotions, awards and moves for Sarasota-Manatee professionals  Sarasota Herald-Tribune

Sarasota Title Services Inc. has hired Robin Eekhof as director of business development.Eekhof has more than 15 years of sales and marketing experience.


Is Marketing a Good Major?  Southern New Hampshire University

If you're interested in helping businesses share their message, boost their profits and grow their brand, a marketing major may be right for you. But is marketing a ...


Spillemyndigheden Urges Operators To Refrain Using Misleading Words  Legal Gambling News

The Danish Gambling Authority (Spillemyndigheden) exhorted operators to be careful in using misleading words such as 'free' in their advertising promotions.


Mobile Advertising Market to Garner Remarkable 31.3% CAGR Till 2024, Emerging In-app Promotions to Drive Growth - TMR  PRNewswire

ALBANY, New York, April 1, 2019 /PRNewswire/ -- According to a new report by Transparency Market Research, in 2014, the mobile advertising market was ...


Amazon quietly removes promotional spots that gave special treatment to its own products as scrutiny of tech giants grows  CNBC

Amazon has quietly removed some of its most aggressive promotions for private label products on its site, following increased regulatory scrutiny of tech giants ...


Best passive and residual income business ideas and opportunities to do at home in 2019  Santa Clarita Valley Signal

Passive income or residual income is the process of generating constant cash flow for the effort you put once. It contradicts the active income strategy. In Active ...


Rules for the Spirit of Idaho Final Winners  LocalNews8.com

Eligibility. This contest is offered only to legal U.S. residents 18 years of age or older at time of entry. One winner per household. One winner per family.


Apple's Antitrust Scrutiny Is Heating Up  Motley Fool

Critics and rivals have been arguing for years that Apple (NASDAQ:AAPL) engages in anticompetitive behavior, primarily as it relates to its dual roles in ...


Google takes baby steps to monetize Google Assistant, Google Home  Search Engine Land

Google isn't concerned about making ad revenue from Google Assistant and Google Home right now. The company is more focused on gaining market share ...


Subway® 2019 Market #067-0 "Standout Coach" Contest  WSLS 10

Official Contest Rules. Dates: April 22 – May 19, 2019. NO PURCHASE NECESSARY TO ENTER OR WIN THIS CONTEST. A PURCHASE WILL NOT ...


Apple has started to bend its own rules as it seeks to grow subscribers for its digital services businesses  CNBC

When Apple released its new subscription news *service* last week, third-party app developers were up in arms, noticing right away that Apple was providing ...


Senior Vice President - Marketing job with NYCEDC | 395065  mediabistro.com

Our Vision: To make New York City the global model for inclusive innovation and economic growth, fueled by the City's diverse people and businesses.


10 Best Twitter Ad Examples You Can Steal in 2019  G2 Crowd

We all see Twitter ads on our feed, but what are some good examples? Check out the best in class Twitter ad examples, along with some tips on how to get your ...


Profitable partnerships: Chippewa Valley sports entities understand importance of sponsorships  Chippewa Herald

Whether they are an established brand in the Chippewa Valley or a new kid on the block, area sports entities know one of the keys to long-term success comes ...


LETTER: Solar campaign produces questions | Letters  Sioux City Journal

Recent heavy advertising/promotions indicate that the use of solar panels is a version of theft, using power lines on a heavy basis without compensating the ...


How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer  Customer Think

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn't hard at ...


Shortening inning breaks will likely hurt MLB  MLB Daily Dish

The new rule is great for fans, but bad for the business of Major League Baseball.


How to Grow Your Cannabis Brand with Digital Marketing  Search Engine Journal

Marketing cannabis brands creatively and effectively in a highly regulated industry is challenging. Learn how to use social PR right to get ROI.


Early Bird Pricing Ends on April 9, Building a World-Class Advertising and Promotion Review Program May 7-8, 2019 Boston, MA  PR Web

FDA marketing scrutiny no longer is limited to magazine and TV ads. Now the agency is poking around, checking signage in tradeshow booths ... checking in on ...


Student to star: Alumna Katie Neal's journey to hosting on Big Apple's only country music station  Illinois State University News

Katie Neal credits Illinois State University with helping her become a nationally recognized radio host on New York City's only country radio music station.



9 out-of-the-box promotions for 2018  AdAge.com

One of BK's wackier marketing stunts of the year (and there were several) went to the dogs: The chain offered a Dogpper flame-grilled dog biscuit with every ...


You Can’t Do That on Facebook: A Complete Guide for Marketers  Search Engine Journal

Marketing on Facebook isn't a free-for-all. It's not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years ...


Gift Cards In Advertising Promotions And New York Sales Tax - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Does the value of a gift card offered as part of an advertising promotion reduce the taxable receipts from a sale for New York sales tax purposes? United States ...


Setting Up 'Promotions' in Google Shopping  Practical Ecommerce

Google Shopping ads are a key ecommerce advertising option. Consumers are accustomed to seeing them on search engine results pages. But how do you get ...


What To Know On 'Big Game' Ads and Promotions  Radio & Television Business Report

For several years, two Wilkinson Barker Knauer attorneys have posted guidelines about engaging in or accepting advertising or promotions that directly or.


The Era of Paid Social Media Promotions Has Just Begun  MarTech Series

Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. Sprout Social tells how to do it right.


Apple bends its own rules by using push notifications to promote Apple Music  The Verge

Apple is sending out push notifications to Apple Music subscribers, offering a month of free music streaming to friends they refer to the *service*. The previous ...


Kellogg Sales Fall, Company Spends More on Advertising and Promotions  Food Institute Blog

Sales for Kellogg's U.S. morning foods unit declined 1.3% in its fiscal third quarter, reported CNBC (Oct. 31). Despite the decline, company officials see ...


Searcy adopts new advertising and promotions tax  KARK

The city of Searcy will soon be adopting an additional tax. City council members voted Tuesday night to pass an Advertising and Promotions tax with only one ...


Yelp's ad business takes a hit after switching to non-term contracts  Marketing Dive

Yelp added zero net advertisers for Q3 2018 and declined 32%, according to CNBC. Shares dropped to $29.33, a new 52-week low and one of the worst ...


Advertising, Marketing & Promotions Alert >> FTC Brings First Action Against Company For Posting Fake Reviews - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

The Federal Trade Commission (FTC) has brought its first court case alleging that a marketer violated federal law by paying for fake reviews to be written and ...


Instagram influencers are selling you drugs and medical devices  Vox.com

Louise Roe has denim that's ripped in all the right places, a bikini-ready body year-round, a husband and baby who look like they were picked from a catalog, ...


Marijuana and CBD companies can't advertise on Facebook and Google, so they're getting creative  CNBC

CBD and marijuana companies can't buy ads from Facebook and Google, but that doesn't mean they can't run effective marketing campaigns.


UK launches consultation on restricting junk food promotions  FoodNavigator.com

The UK's Department of Health and Social Care (DHSC) has launched a public consultation on the government's plans to restrict promotions of food and drink ...


Yelp craters as much as 32% as advertisers abandon the site  CNBC

Friday's plunge sends Yelp to a 52-week low and makes for the stock's worst day of trading since going public in 2012.


Advertising and Marketing  Information Law Group

Our clients dream big and rely on us to keep up. We work with them to provide business-driven advice on all aspects of advertising and marketing - digital, ...


How Uber will become an ad company, starting with Eats Pool  TechCrunch

Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you ...


How CPG brands and retailers can remain competitive amid seismic change  AdAge.com

Despite a growing economy, consumer packaged goods (CPG) brands are reeling from big shifts in consumer behavior. According to one source, 90 of the top ...


The freezers at your local pharmacy are watching you  Fast Company

I walk into a Walgreens just off Union Square in New York City that seems, on the surface, to be just like any other pharmacy. But as I make my way to the back of ...


Explode your Reach | Advertising Promotions  The Daily Collegian Online

Search engines are the #1 resource for people looking for a product or *service*. The top results are reserved for paying clients. A type of advertising called ...


Dumpster Fyre of Advertising Issues  Ad Law Access

The recent Netflix and Hulu documentaries about the Fyre Festival have thrust the failed event back into the spotlight. That was a few scandals ago, so.


Apple upends its marketing status quo amid weak iPhone demand  AdAge.com

With the holiday season in full swing, Apple scrambles to offer rare promotions to lure customers to its latest devices.


Best Ad Options for Smaller Fashion Merchants  Practical Ecommerce

Smaller fashion and lifestyle merchants typically have limited budgets. They must advertise wisely. There's the cost of the advertising itself, as well as the ...


Careers in Regulatory Advertising and Promotion  Regulatory Focus

This article provides an overview of Regulatory Advertising and Promotion (RAP) as a career in the pharmaceutical industry and discusses topics such as ...


Facebook will reveal who uploaded your contact info for ad targeting  TechCrunch

Facebook's crack down on non-consensual ad targeting last year will finally produce results. In March, TechCrunch discovered Facebook planned to require ...


Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


Hulu aims to sharply cut reliance on traditional ad breaks  AdAge.com

A scene from 'Urn,' one of eight short films competing for $10,000 in a 'Huluween' competition hosted by Hulu. The streaming *service* is pulling together ...


Advertising, Marketing & Promotions Alert >> NAD's BuzzFeed Decision May Be A Roadmap For Affiliate Marketing - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

The National Advertising Division (NAD) declined to review the statements made by BuzzFeed, Inc. (BuzzFeed) about a moisturizer in one of its online "shopping ...


The 7 Most Embarrassing Branding Mistakes of 2018  Inc.

Many brands did not get the response they were expecting from their promotional campaigns this year.


Wingstop Names Two New Creative Agencies of Record  GlobeNewswire

As the brand looks to accelerate its momentum, it sets the stage with new partners.


Ad buyers complain Instagram ad approvals are taking longer  Digiday

As Instagram usage soars and the platform tightens *content* controls, agencies report frustrations at the length of the ad approval process and communication of ...


Netflix Tests Promotional Videos but Users See ‘Commercials’  The New York Times

An experiment by Netflix to highlight some of its shows with promotional videos was met with resistance from viewers who disliked the interruptions.


Advertise with Us  WTXL ABC 27

Advertising on WTXL & Bounce TV Tallahassee will help your company... - Reach over 290,000 households in north Florida and south Georgia - Produce your ...


7 Tried-and-true Free Shipping Promotions to Drive Holiday Sales  Practical Ecommerce

A free shipping offer is a powerful ecommerce promotion. It can boost conversion rates and increase average order values. Like other forms of advertising.


How And Why Does Consumer Behavior Change?  Forbes

How can you change consumer behavior? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...


14 high paying creative jobs for 2019  AZ Big Media

Whether you're a user experience designer or marketing director, creative professionals have many job opportunities in the current employment market.


The Direct Selling Self-Regulatory Council: What it Means for Multi-Level Marketers  Ad Law Access

Earlier this week, the Direct Selling Self-Regulatory Council (DS-SRC) opened its doors for business. Its objective is to provide independent, impartial, and ...


Rising Instagram Stars Are Posting Fake Sponsored Content  The Atlantic

Tapping through Palak Joshi's Instagram Stories recently, you might have come across a photo that looked like standard sponsored *content*: a shiny white box ...


DDB Expands U.S. Leadership Team With 2 Promotions  AgencySpy

DDB has expanded its U.S. leadership team with a pair of director-level promotions demonstrating DDB's focus on its FLEX model. Azher Ahmed was promoted ...


NFL names Activision exec Tim Ellis as its new CMO  AdAge.com

Tim Ellis, the chief marketing officer at Activision for the past seven years, is jumping from the video game giant to the National Football League, where he is ...


The NFL Taps Activision Blizzard’s Tim Ellis to Be Its New CMO  Adweek

The NFL is adding to its team, announcing Tim Ellis as its new CMO. Ellis, who most recently served as the chief marketing executive for Activision Blizzard Inc.


Here's How One Of Facebook's Biggest Anti-Vax Communities Built Its Massive Network  BuzzFeed News

There currently do not seem to be any policies or regulations against promoting anti-vaccination *content* via Facebook ads.


#UnfairCommercialPractice? UK investigates celebrities over social media promotions  Reuters

LONDON (Reuters) - Celebrities and influencers who endorse products without labeling their social media posts as paid-for by brands were warned on ...


School board considers advertising policy, may allow some religious promotional materials in schools  Oil City News

The Natrona County School District Board of Trustees approved on first reading a change to the district's policy regulating what kind of community.


C'est la vie? French Regulator Fines Google Nearly $57 million for GDPR Non-compliance  Ad Law Access

On Monday, France's Data Protection Agency announced that it levied a €50 million ($56.8 million) fine against Google for violating the EU's new General.


KORTX Announces Multiple Promotions & New Hires Amid Continued Growth  MarTech Series

Marketing technology company KORTX announced the promotion of four key leaders and the addition of seven new employees across divisions.


Apple sending push notifications to former Apple Music users offering new free trial  9to5Mac

Over the last week, it appears that Apple has been sending iOS users mass push notifications with Apple Music free trial offers. The notifications seem to target ...


Let the games begin: Tracking every ad for Super Bowl 2019  Marketing Dive

As marketers prepare to unveil their highly anticipated ads — many of which will set the tone for the year ahead — Marketing Dive will update this tracker on the ...


Alibaba’s Singles Day Sales Top $30 Billion. The Party May Not Last.  The New York Times

SHANGHAI — After 24 hours of frenzied buying and selling, and weeks of advertising and promotions before it, the Alibaba Group announced that its sales hit ...


As shopper marketing budgets flow online, Amazon and Google want a piece of the action  Digiday

Amazon's tussle with Google for advertisers has spilled over from search advertising into shopper marketing. Amazon has already successfully loosened ...


These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)  Adweek

2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming ...


Ogilvy Announces Another Restructuring in the Latest Phase of Its ‘Next Chapter’  Adweek

WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to ...


Five Cannabidiol (CBD) Regulatory Myths  Ad Law Access

The 2018 Farm Bill legalized cultivation and processing of industrial hemp and various by-products. One hemp-based derivative of considerable interest to.


Apple Music sending push notifications for Echo support, continuing Apple’s new notification tactics  9to5Mac

Over the last several weeks, Apple has been using its iOS apps to send a wave of push notifications to users. Just today, Apple is sending a push notification to ...


The Martin Agency Builds Cross-Promotional Lego Movie 2 Campaign for Discover  AgencySpy

The Martin Agency has given Discover's “We Treat You Like You'd Treat You” campaign the Lego treatment with “Not Awesome.” First we have to say that the ...


Apple Resorts to Promo Deals, Trade-Ins to Boost iPhone Sales  Bloomberg

Apple Inc. is experimenting with iPhone marketing strategies it rarely uses -- such as discount promotions via generous device buyback terms -- to help goose ...


The state of esports for advertisers, in five charts  Digiday

Watching other people play video games is fast becoming just as engaging to millennials as watching real sports. Yet esports hasn't caught on with many ...


When Plaintiffs' Class Counsel Face The Music  Ad Law Access

Last week, in Cline v. Touchtunes Music Corp., No. 18-1756, the Second Circuit Court of Appeals upheld a Manhattan district judge's decision to approve a.


Ad-supported Netflix could be around the corner  AdAge.com

An ad-supported Netflix might be around the corner -- just ask Amazon, Hulu, Sky Now, and the rest of the premium OTT.


How Can Advertising Help Your Business?  Small Business Trends

Have you ever wondered, how can advertising help your business? In short, it helps your business grow. Discover the many benefits of small business ...


Artificial Intelligence  Ad Law Access

This week, President Trump signed an executive order outlining a national plan to promote the development and adoption of artificial intelligence (AI) ...


Director, Digital & Social Marketing  BethesdaMagazine.com

The Director, Brand Digital & Social Marketing will play a key role in developing the digital and social media strategy designed to drive performance for Marriott's ...


Amazon is the No. 4 advertiser (and nine more takeaways from Leading National Advertisers report)  AdAge.com

Amazon is now the No. 4 advertiser and nine more takeaways from Ad Age's 200 Leading National Advertisers report. Internet-based firms' ad spending is ...


What not to buy in December: Skip the jewelry, cruise tickets and these other items  Bankrate.com

You're bound to find plenty of items on sale this month. But shoppers shouldn't be fooled. There's a time of year to buy everything and in some cases, you're ...


Yelp Stock Slammed On Advertiser Losses  PYMNTS.com

Can the Yelp online review site recover from a third-quarter earnings stumble? The company's stock fell 32 percent after the release of its Q3 financials.


An Ingredient for Failure In “Reasonable Consumer” False Advertising Cases  Ad Law Access

Defendants have had a nice run recently in winning pleading-stage dismissal of “reasonable consumer” false advertising cases. That run came to an end.


US medical marketing reaches $30 billion, drug ads top surge  The Associated Press

Ads for prescription drugs appeared 5 million times in just one year, capping a recent surge in U.S. medical marketing, a new analysis found.


AdTech Groups Seek California AG Clarification on CCPA Scope  Ad Law Access

Last week, five advertising and marketing trade associations jointly filed comments with the California Attorney General seeking clarification on.


FTC to Use 6(b) Authority to Examine Tech Companies' Data Practices  Ad Law Access

FTC Chairman Joe Simons recently acknowledged the Commission's plan to use its authority under Section 6(b) of the FTC Act to examine the data practices.


Burger King trolls McDonald's with 1 cent burger promotion  CNN

Burger King wants people to download its app. So it's sending them to McDonald's for access to a one-cent Whopper.


Pushing the Limits: Preliminary Settlement Entered in Case Against Banana Republic and The Gap after California Court of Appeals Failed to Find Limits on Injury  Ad Law Access

On January 14, Plaintiffs in the consolidated case of Veera v. Banana Republic, LLC, et al., filed for approval of a preliminary class action settlement.


NAD Examines When Companies may be Liable for Consumer Reviews  Ad Law Access

We frequently get questions about whether companies can be held liable for claims that appear in consumer reviews. Although it's clear that there are.


NAD Referrals To FTC: How Big Is That Stick?  Ad Law Access

The Federal Trade Commission has long supported advertising industry self-regulation as a means of promoting truthfulness and accuracy in advertising. One.


Fleet Farm halts all advertising, promotions for all assault rifles and high-capacity magazines, CEO says  Inforum

MINNEAPOLIS-Fleet Farm quietly changed its gun marketing last month. The retailer stopped all advertising and promotions for assault-style rifles and ...


Spotify U.S. Subscribers Will Get Hulu’s Ad-Supported Package for No Extra Charge  Variety

Hulu wants to get more Spotify users hooked on its streaming TV package: All Spotify Premium users in the U.S. will get access to Hulu's streaming VOD plan ...


Casper, Harry’s, Away, and Jet.com all send you snail mail. Here’s why.  Vox.com

There's a reason hipster startups like Glossier, Casper, Harry's, Away, and Jet.com love to mail out envelopes with ads.


Two Day Course: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices (Boston , United States - May 29-30, 2019)  GlobeNewswire

Dublin, March 25, 2019 (GLOBE NEWSWIRE) -- The "Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices" ...


Facebook rules force news outlets to register as political advertisers  The Verge

Facebook's new rules for political advertisers are hitting news outlets too, with promotions blocked from Vox.com, Vice News, Business Insider and Showtime's ...


 


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