CNN data analyst Harry Enten reviews Republicans gaining ground in party registration in the swing states of Nevada, Arizona, Pennsylvania, and North Carolina. “The Democratic brand is in about as good a position as the Cracker Barrel rebrand,” he quipped.

HARRY ENTEN, CNN: The Democratic brand right now has about the same appeal with American voters as the Cracker Barrel rebrand had with the American consumers. Bad, bad, bad. What are you doing? Oh my goodness gracious! What we’re talking here in terms of big party registration changes in the key swing states, let’s look at four key swing states that do keep track of registration by party. Look, the Republican Party is in their best position at this point in the cycle since at least 2005, in all four of these key battleground states. How about Arizona, Nevada? Republicans haven’t done this well since 2005. Oh my goodness gracious, at this point in a cycle. North Carolina, I couldn’t find a point at which Republicans were doing better at this point in the cycle. It’s at least this century, probably goes way back to the last century. Pennsylvania, very similar. Republicans are doing better at this point than any time this century, as far as I could find. Now, what types of gains are we talking about here for the Republican Party? Well, let’s compare it to this point during their first Trump administration, all the way back in 2017. Look at this: Republican Party gains in party registration compared to this point back in 2017, during the Trump first administration. Arizona, you got a Republican gain of three points. How about Nevada? Up the hill we go, even though we’re sticking in the southwest, again, a six-point gain. How about again we come to the East Coast, North Carolina, a gain of eight points for the Republicans. And then the Keystone State in the Commonwealth of Pennsylvania, again we’re talking about a gain of eight points. My goodness gracious, for Republicans, they are converting old former Democrats to their side of the ledger, as well as picking up new voters, registering new voters, and it absolutely paid off for them back in that 2024 election. Now, of course, Donald Trump has been president since January. Are there any bright spots for Democrats? Have they picked up any ground since January 1 in terms of party registration? I’m not seeing it in these key swing states, these four key swing states. That’s what we’re talking about: party registration margin gain since January 1, 2025. Which parties gained in Arizona? The GOP. How about Nevada? The GOP. North Carolina, the GOP. How about Pennsylvania, four for four, the GOP. The bottom line is this: when it comes to party registration, Republicans have made massive gains compared to eight years ago. They are in their best position, in these four key swing states, dating back at least twenty years. You have to go back at least twenty years, at least the case of Nevada, longer for North Carolina and Pennsylvania. So Republicans are looking pretty gosh darn good, at least when it comes to party registration. And we’ll see what happens down the road, but this point, as I said in the beginning, the Democratic brand is in about as good a position as the Cracker Barrel rebrand. It is bad, bad for Democrats.

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