Messina: Spencer Pratt Has The Best Social Media I’ve Ever Seen, Karen Bass “Should Be Very Worried”
Former Obama campaign manager Jim Messina praises reality TV star and LA mayor candidate Spencer Pratt’s social media and AI-driven campaign efforts, calling them “the best I’ve ever seen.” On Tuesday’s edition of “Morning Joe,” Messina said LA Mayor Karen Bass “should be very worried” about her political future.
WILLIE GEIST, HOST: And Jim, in the mayor’s race, Mayor Karen Bass, looking to be re-elected, obviously has been justifiably criticized for handling of the Palisades fire last year, and chiefly by Spencer Pratt, who’s a name people may know and a face they might recognize from reality TV. How serious a contender do you believe he is, and how worried should Karen Bass be? JIM MESSINA, FORMER WH DEPUTY CHIEF OF STAFF, OBAMA CAMPAIGN MANAGER: Well, she should be very worried, no matter who’s in the runoff right now. There are people very angry. She’s acknowledged those mistakes. She’s got to prove to people that this election is about the future, not the past. When I run campaigns, I say to people all the time, these voters want to know where you’re going to take them, not where you’ve been. And she’s having a lot of problems with that. I know a lot of people watching this morning are a little freaked out about another reality star rising in American politics. But if you look at Spencer Pratt’s social media, really, it’s the best I’ve ever seen. I’m not saying he would be a good mayor. I’m not saying he’s a great candidate. But he’s really taken over this race with some really inventive AI outreach that I think all campaigns on both sides of the aisle can learn from. We’ll find out tonight if it’s enough to get him to the runoff.
